Digital Media Start-Ups: Tips on Surviving & Thriving
As an entrepreneur who has founded several start-ups and also worked at larger companies, some days I feel like I’ve seen it all — the good, the bad and the ugly of surviving and thriving in this increasingly competitive space. Here are some truisms I’ve learned over time.
1. Take Off the Beer Goggles — they don’t help with your love life and they are terrible for running successful start-ups.
Sometimes the truth hurts — but refusing to own up to your short-comings, success challenges or failures can spell disaster for you and for your start-up. What’s more, it’s very easy for co-founders to reinforce each others’ delusional thinking. That’s why it’s important to have checks and balances built into your start-up — whether that’s in the form of advisors, success metrics — even self-imposed deadlines for achieving certain milestones.