Branded Mobile Games: The Good, The Bad and The Ugly (LOGIN Conference, San Francisco 2014)

Branded Mobile Games: Opportunities and Challenges

Presented at LOGIN 2014 in San Francisco

So many beloved brands from the world of film, music, books, comics, consumer-facing products, television and much more are reaching old and new audiences alike via branded mobile games delivered on smartphone and other connected devices This goes for both old brands and new brands alike. In the competitive landscape of mobile gaming, an increasing number of content creators are integrating brands into their games, working closely with licensors, and expanding the ways in which fans can connect to these brands.

The talk I presented at LOGIN focused on top considerations that come into play when deciding whether to add brands as part of your overall content strategy. Majors issues to consider, including opportunities and challenges in branded mobile games, are covered.

Branded Mobile Games: Opportunities and Challenges

LOGIN 2014: Branded Mobile Games - Good the bad and the ugly

Just as Timely Today…Robert F. Kennedy “On the Mindless Menace of Violence” — 1968 Speech

Robert F. Kennedy

Given all of the sad events happening in our world, it got me thinking on the nature of violence — both everyday and that which grabs mainstream media (and therefore our) attention. Then I happened to hear this incredible speech by Robert F. Kennedy from 1968 and it really struck a chord with me.

RFK on the Epidemic of Violence

“On the Mindless Menace of Violence” is probably one of Robert F. Kennedy’s better-known speeches. He delivered it the day after Martin Luther King Jr. was assassinated — a horrendous fate that both Kennedy and his brother, the 35th President of the United States. met.