Zara’s Brand #FAIL: Toddler T-Shirt Being Linked to an Ominous Period of History

High-street store Zara have removed the child's T-shirt from sale [GETTY/TWITTER]

The Spanish chain store, Zara, has come under considerable fire lately for selling, distributing and marketing a shirt that is eerily similar to the uniforms forced on members of the Jewish community in Nazi-era Germany.

Here’s the offending shirt, courtesy of BBC News:

From the BBC: “It was meant to be a Wild West-inspired T-shirt for children, but to some people a children’s top by Zara looked like an eerie reminder of the prison clothing victims of the Holocaust wore.”

 

 

 

 

 

 

 

 

 

 

“The Daily Show” Mocks Google Glass Explorers [VIDEO]

Drawing from Bill Gates Anti Google Glass Patent

Jason Jones of The Daily Show put together this incredibly humorous piece on Google Glass Explorers — done up in typically biting mockumentary fashion. In the piece, Jones is interviewing a panel of “Explorers” who were confronted by anti-Glass people in various places, including San Francisco and New York. Many of the interview participants I recognized from previous stories on how Glass wearers have become social pariahs in many circles.

Branded Mobile Games: The Good, The Bad and The Ugly (LOGIN Conference, San Francisco 2014)

Branded Mobile Games: Opportunities and Challenges

Presented at LOGIN 2014 in San Francisco

So many beloved brands from the world of film, music, books, comics, consumer-facing products, television and much more are reaching old and new audiences alike via branded mobile games delivered on smartphone and other connected devices This goes for both old brands and new brands alike. In the competitive landscape of mobile gaming, an increasing number of content creators are integrating brands into their games, working closely with licensors, and expanding the ways in which fans can connect to these brands.

The talk I presented at LOGIN focused on top considerations that come into play when deciding whether to add brands as part of your overall content strategy. Majors issues to consider, including opportunities and challenges in branded mobile games, are covered.

Branded Mobile Games: Opportunities and Challenges

LOGIN 2014: Branded Mobile Games - Good the bad and the ugly

SXSW 2014 When Licensors & Mobile Games Collide

SXSW 2014

Fun Panel Today at SXSW 2014. Got to formally announce our forthcoming Red Bull Focus game.

SXSW 2014

Panel Description:

“When Licensors & Mobile Games Collide” 

From G.I. JOE to The Walking Dead and The Simpsons, many of our favorite franchises in comics, books, film, music, and television are finding new homes and rejuvenated lives on mobile devices. Game developers and publishers are working hand-in-hand with cult-classic brands to usher in the next generation of online gaming experiences for these storied franchises and enrich consumers’ connections to these brands through licensed mobile games.

Mobile Gaming: “Getting Into Bed With an IP Licensor” (Slide Deck)

The Hound and His Chicken

Here is a talk I delivered on September 10, 2013 at the Yetizen Innovation Lab, called “Getting Into Bed With an IP Licensor” (more info here) — as part of the SF Game Developer’s Workshop. I had a great time talking about all of the ways that I’ve interfaced with brands throughout my career. It was also awesome seeing old friends and meeting new people.

Slide Deck: “Getting Into Bed With an IP Licensor”

“Getting into Bed with an IP Licensor” — Live Event in SF, September 10th

 

Brian and Stewie Family GuyAre you in San Francisco on September 10th? If so, please join me for a talk I will be giving along with other gaming industry types:

Getting into Bed with an IP Licensor
540 Howard St., 2nd Floor
San Francisco, 94105
Tuesday, September 10, 2013 from 6:00 PM to 9:30 PM (PDT)

Here’s a Description of the Event:

Marvel, DC, Disney, Transformers – what do all of these big names have in common? ASSETS! No, we’re not talking about money here… it’s their IP licenses that we love. These large companies are pumping out new material all the time… tv shows, movies, toys, but not games!Indie game studios are brought on to develop, create, and transform these licenses into new games.

Brand Fail: Why GEICO Got It’s Maxwell the Pig TV Ad All Wrong

GEICO’s Maxwell the Pig on a “Date” in a recent ad.

As far as their marketing presence goes, GEICO has done some memorable ads. The GEICO Gecko, the GEICO Cavemen and now Maxwell the GEICO pig have become household names.

As a company, GEICO is regarded as a creative stand-out in the advertising and marketing space — known for running several snappy campaigns at once. Without a doubt, GEICO can be credited with being the first “fun” insurance company.

So why, oh, why did GEICO get this Maxwell the Pig ad just so incredibly wrong?