About Playmatics & Me — Gaming, Digital Media and Design [Slide Deck]

Playmatics LogoIntroduction to Playmatics (& Me) — Plus References to Some of Our Recent Work in Gaming, Digital Media and Design

Greetings! I know you’ve been waiting all day to see this latest deck I put together. What is it,  you ask? Simply put — a brief overview of some of the things I’ve been up to lately in the world of digital media, gaming, storytelling and design.

We’re in the process of updating the Playmatics website, so in the meantime, here’s some insight into the kind of work we’ve been doing — and the kinds of amazing partners we’ve had.

How Reality-Based Games Are Transforming Our Understanding of ‘Play’ [VIDEO]

 Gamification of…the World?

Keynoting at Casual Connect Asa 2012 on “How Reality-Based Games Are Transforming Our Understanding of ‘Play'”

In May, I had a chance to keynote a session at Casual Connect: Asia. This was my first time ever visiting Singapore. I was really impressed by the level of activity happening in Singapore, China, Indonesia, India, Sri Lanka, Malaysia and The Philippines in terms of game development and the gaming industry in general.

Casual Connect Asia was a really special event for me. I met so many talented entrepreneurs and developers, interested investors, and people trying to make their mark in this every-growing and ever-competitive game industry landscape.

Upcoming Speaking Gig: “Let the NeuroGames Begin” [From @Venturebeat]

Fr0m Venturebeat. http://venturebeat.files.wordpress.com/2013/01/brain-games.jpg?w=558&h=9999&crop=0

“We are still just scratching the surface of neurogaming, but it’s obvious from conversations with leading game design thinkers from shops like Playmatics, LudusLab, SailByte, ShuffleBrain, XEODesign, and Engine Co. 4 that there is broad interest in accelerating the neurogame design discussion. Thought leaders are working to understand, visualize, show, and tune the interactions of an ever-increasing number of tools and systems.”


Rules of Engagement: How Gamification is Changing the World

A keynote on the potential of gamification that was delivered at the MindTrek 2011 Conference in Tampere, Finland in October 2011.

[slideshare id=9600465&doc=margaretwallacekeynote-111007193529-phpapp01]

Here I Talk with Women’s Wear Daily on Fashion & The New Digital Economy

Game On: Createthe Group Social Fashion Foray

My interview with Women’s Wear Daily on Playmatics’ work on The Game of Taste and the  new digital economy.

The Game of Taste, Photo by Kyle Eriksen for Women’s Wear Daily


“The Game of Taste is not one where users create looks and shop, nor is it intended to be something that users play and then forget about. It’s a skill based, fashion-centric social network and gaming experience developed with gamification mechanics and dynamics, according to Wallace, Playmatics’ ceo, who worked closely with Gardner and Slavin to envision how the moment-to-moment interaction in the game would occur. By making certain fashion choices in varying contexts and situations, players are able to compare their decisions to those of experts in the industry — all the while measuring, comparing and achieving better results over time.”

#Gamify Everything — A Panel at MIT / Stanford Venture Lab [Video]

Here’s a really well-received panel at which I presented and moderated, called  Gamify Everything: From Monetization to Social Benefit.


Five Predictions on Where #Gamification is Going

Here’s a fun review of a panel I moderated at Stanford back in September 2012. Read all about it on VentureBeat: http://venturebeat.com/2012/09/21/where-gamification-is-going-next/

Speaking at the MIT / Stanford Venture Lab in September 2012 on #Gamification

“At the close of the MIT/Stanford Venture Lab event on gamification, moderator Margaret Wallace (pictured), chief executive of Playmatics, asked where gamification, or the use of game-play mechanics in non-game applications, is going next. In 15 seconds or less, the panelists answered.”

Read more at http://venturebeat.com/2012/09/21/where-gamification-is-going-next/#rbttFIArmTmC95bV.99


#Gamification: Can Treating Your Life As a Game Make You a Better Person? [Interview]

Here’s a fun interview that Nicholas Fortugno and I gave for a cover story for “Popular Science” magazine. How cool is that?

“To help design my gamified life, I enlisted Nick Fortugno and Margaret Wallace, the co-founders of Playmatics, a New York game-development firm. Together we created a plan for the week, part of which I would be spending in Durham, North Carolina, visiting my fiancée, Katie. We resolved to examine the results at the end of the week.”

“One full week of keeping track of absolutely everything, to see if gamification can net you a win in the game of life,” By Matthew Shaer, February.09.2012

“Killer Game Loops in Social Games” — Great Presentation from @wooga

Killer Game Loops -- Like "Froot Loops" -- Can Be Totally Addictive, Yo.

The Berlin-based social gaming company, wooga, has seemingly come out of “nowhere” to become the 2nd top social gaming company on Facebook — right up there after Zynga. The truth of the matter is that this young company — founded in 2009 — has found meteoric success because they apparently made a series of smart moves along the way — starting with their first game, Brain Buddies. As a start-up owner, it’s amazing to me how the seemingly small decisions can contribute to the bottom line of the health and life of a company just as much as those big decisions.

The #Gamification of….Everything?

Here is a presentation that I gave for a keynote a few months back, called The Gamification of….Everything? Although I plan to update this presentation in the very near future, I still think that the information contained is relevant in terms of providing an overview of how gamification fits into current product development practices.

I also wrote a piece to accompany this presentation on Gaming Business Review, which can be found here.

Sure, there are those who maintain that Gamification is Bullshit, but I think the topic merits consideration as much as it deserves derision.