Made in NY Media Center By IFP -- Playmatics HQ

Breaking News: Playmatics Wins Audience Choice Award At Made in NY Media Center Demo Day

Brooklyn-Based Start-Up Nabs Audience Favorite in Demo Day Competition

October 30, 2014, BROOKLYN, NY Playmatics, a gaming and digital media start-up, took home the Audience Choice Award at the Made in NY Media Center by IFP Demo Day gala event. The company picked up the award for audience favorite for its ground-breaking work in narrative-driven digital experiences – including games created using its proprietary comic games platform, PlayComix.

“I am extremely pleased that our extensive work around the intersection of story and gaming resonated so well with the audience,” says Nicholas Fortugno, Playmatics Chief Creative Officer. “Demo Day provided Playmatics with an ideal opportunity to present how I approach and lead the design of these digital storytelling experiences.”

Read More

Fortune’s “10 Powerful Women in Video Games” — I Made the List (#humblebrag)

Journalist John Gaudiosi recently put together Fortune’s List of “10 Powerful Women in Video Games”.  I made the list along with some amazing people! Woohoo.

The recognition comes at a time when the role of women in the gaming industry is in the spotlight. From the same Fortune article, Wanda Meloni (Gaming Business Review / M2 Research) comments:

Even with these positive points, there has never been more blatant reproach and harassment towards the women making games and female consumers who are growing the market with their wallets,” said Meloni. “The backlash has reached a head, and is something that is greatly impacting the market both from within and with consumers. The message continues to be one where women are unwelcome, but the women on this Fortune list continue to forge their own paths, and we applaud them for that.

Read More

Branded Mobile Games: The Good, The Bad and The Ugly (LOGIN Conference, San Francisco 2014)

Branded Mobile Games: Opportunities and Challenges

Presented at LOGIN 2014 in San Francisco

So many beloved brands from the world of film, music, books, comics, consumer-facing products, television and much more are reaching old and new audiences alike via branded mobile games delivered on smartphone and other connected devices This goes for both old brands and new brands alike. In the competitive landscape of mobile gaming, an increasing number of content creators are integrating brands into their games, working closely with licensors, and expanding the ways in which fans can connect to these brands.

The talk I presented at LOGIN focused on top considerations that come into play when deciding whether to add brands as part of your overall content strategy. Majors issues to consider, including opportunities and challenges in branded mobile games, are covered.

Branded Mobile Games: Opportunities and Challenges

LOGIN 2014: Branded Mobile Games - Good the bad and the ugly

Read More
Red Bull Focus

Playmatics “Red Bull Focus” Available Now On the Apple iOS App Store

Red Bull Focus

Pleased to announce that the latest game by Playmatics has launched on the iOS App Store. The game is called Red Bull Focus and we announced the game at SXSW recently.

Red Bull Focus Description

Red Bull Focus challenges you to touch, slide and spin your way through a photo puzzle world with a musical twist.

This audio-visual game  tests  focus, skill and reaction speed to beat the clock, your friends and the world.

Solve this global image tour by touching animated circles and placing them back to their original position.



Read More

Playmatics to Exclusively Preview Red Bull Mobile Game at Upcoming SXSW Talk

Red Bull Focus: Coming SoonNY-Based Gaming Company to Unveil Exclusive Details Around Forthcoming Red Bull Mobile Title for the iOS Marketplace

New York City, New York, March 6, 2014 – Playmatics, a company dedicated to bringing rich gaming & digital media experiences to life, today announced that its CEO, Margaret Wallace, will exclusively unveil details about its forthcoming iOS game, “Red Bull Focus” at a panel taking place at South by Southwest (SXSW) 2014 in Austin, Texas.

Playmatics was granted unique access to a variety of stunning images, art and music from Red Bull themed events from around the world. Wallace will provide a behind-the-scenes look inside the creative and design processes involved in making a mobile gaming experience that leverages the colorful world of Red Bull.

Read More
The Hound and His Chicken

Mobile Gaming: “Getting Into Bed With an IP Licensor” (Slide Deck)

Here is a talk I delivered on September 10, 2013 at the Yetizen Innovation Lab, called “Getting Into Bed With an IP Licensor” (more info here) — as part of the SF Game Developer’s Workshop. I had a great time talking about all of the ways that I’ve interfaced with brands throughout my career. It was also awesome seeing old friends and meeting new people.

Slide Deck: “Getting Into Bed With an IP Licensor”

Read More