Brand Fail: Why GEICO Got It’s Maxwell the Pig TV Ad All Wrong

GEICO’s Maxwell the Pig on a “Date” in a recent ad.

As far as their marketing presence goes, GEICO has done some memorable ads. The GEICO Gecko, the GEICO Cavemen and now Maxwell the GEICO pig have become household names.

As a company, GEICO is regarded as a creative stand-out in the advertising and marketing space — known for running several snappy campaigns at once. Without a doubt, GEICO can be credited with being the first “fun” insurance company.

So why, oh, why did GEICO get this Maxwell the Pig ad just so incredibly wrong?

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