Throwback Thursday: Fad Diets — “Fletcherism”

You’re just in time for another installment of Throwback Thursday — a popular meme re-imagined.

Today’s Throwback Thursday: Fletcherism, a late 19th-Century Dietary Fad

Horace Fletcher (1849-1919) known as “The Great Masticator”

“food should be chewed about 100 times per minute before being swallowed: “Nature will castigate those who don’t masticate.” He made elaborate justifications for his claim.” (Source: Wikipedia)

Um 1900: Der amerikanische Unternehmer Horace Fletcher machte sich einen Namen als “der große Käuer”. Laut Fletcher konnte man essen, was und soviel man nur wollte, sofern man es nur lange genug um Mund wälzte. Jeder Bissen sollte mindestens 100 Mal, fettige Speisen bis zu 700 Mal gekaut und dann ausgespuckt werden.

Fletcher became a world traveler, millionaire businessman, amateur painter, speaker, and author, and self-taught nutritionist who perfected and fanatically distributed his doctrine of “Fletcherism,” for 24 years (from 1895 to 1919). This dogma taught that all food must be deliberately masticated and not swallowed until it turned to liquid. Fletcher believed that prolonged chewing precluded overeating, led to better systemic and dental health, helped to reduce food intake, and consequently, conserved money. People were cautioned not to eat except when they were “good and hungry,” and to avoid dining when they were angry or worried. They were also told that they could eat any food that they wanted, as long as they chewed it until the “food swallowed itself.” (Source.)

Pedometer for Your Mouth: Fletcherism Re-Born as an App

http://www.nydailynews.com/entertainment/burger-queens-seductive-fast-food-advertisements-gallery-1.1293937?pmSlide=1.1293934

from” NYPost

Soon, for about $210, you can pay to measure your bites. For weight loss, about 100 bites of food a day is apparently the going rate. And a new device called the Bite Monitor will keep track of those numbers for you.  (Source)