Here is a presentation that I gave for a keynote a few months back, called The Gamification of….Everything? Although I plan to update this presentation in the very near future, I still think that the information contained is relevant in terms of providing an overview of how gamification fits into current product development practices.

I also wrote a piece to accompany this presentation on Gaming Business Review, which can be found here.

Sure, there are those who maintain that Gamification is Bullshit, but I think the topic merits consideration as much as it deserves derision.