One of the premiere conferences catering to the world of casual games, Casual Connect USA 2014, has come and gone. I know this because I was there — attending the show in San Francisco.
My list of 10 observations from Casual Connect is a random mix drawn from the business, the people, the culture and the industry from the past few days at the conference.
1. Playmatics Made a Good Show for Branded IP
All self-promotion front and center, my gaming company, Playmatics, was well-represented at Casual Connect — especially in terms of all the work we’ve done with major brands. Since we’ve been in business, my company has collaborated with everyone from Red Bull, David Cronenberg for Body/Mind/Change, the American Museum of Natural History, AMC’s The Walking Dead & Breaking Bad….